What is Alexa?
All businesses that have taken up online marketing, aim at improving their conversion rate. Now, there are different ways of attracting targeted traffic. Some go for a good place in the SERPs, others like to know that their site receives heavy traffic. Either way, everybody has this goal of achieving financial success.
But, while scoring high with Google may seem to certain business people the only way to make themselves known and thus reaching their goal, there are others that think that a good place in the Alexa ranking system might benefit them just as well.
What is Alexa Ranking?
This is a ranking system set by alexa.com (a subsidiary of amazon.com) that basically audits and makes public the frequency of visits on various Web sites. The algorithm according to which Alexa traffic ranking is calculated, is simple. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months.
This traffic is based on such parameters as reach and page views. The reach refers to the number of Alexa users who visit a particular site in one day. Page view, as its name shows, is the number of times a particular page (URL) is viewed by Alexa users. Alexa.com makes it clear though that, if a particular user visits the same URL multiple times on the same day, all those visits will be counted as one.
More simply put, the more visitors who visit your page with Alexa Toolbars installed, the better your page will get ranked. However, the trick is that, they must have Alexa Toolbars installed.... UNTIL NOW.
BOOSTING Alexa Rank with RT
As traffic comes into our servers we inject a piece of code into the site that sends information to Alexa. This code injection mimics an Alexa toolbar installation on the visitors browser.
Everytime you receive a visitor that is redirected to your site from our system, Alexa is notified of this visit, thus over time (Alexa data averaging time is 3 months) improving your ranking. Even better, this boosting process is done for you automatically, there are no settings to adjust, keeping this system easy to use.
3RD PARTY ADVERTISING
CURRENT TRAFFIC SOURCES INCLUDE
Microsoft Ad Network
Right media (Yahoo)
Mobile Ad Networks
OpenX Ad Marketplace
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